Free Audiobook summary of the book This Is Marketing by Seth Godin.
Marketing 101 coming from the expert: Seth Godin
Marketing In Five Steps
Create something worth making, a story worth telling, and a contribution worth discussing.
The second step is to design and build it in such a way that only a few people will benefit from and care about it.
Marketing In Five Steps: Part 2
Tell a story that corresponds to the pre-existing narrative and dreams of that small group of people, the smallest viable market.
Spread the word.
Show up - on a regular, consistent, and generous basis - for years and years to organise, lead, and build confidence in the change you seek to bring about.
Things Marketers Know
● Creative people can change the world.
● You cannot change everyone.
● Change is best made with intent.
● Human beings tell themselves stories.
We can group people into stereotyped groups that often (not always) tell themselves similar stories.
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