Free Audiobook summary of the book Creative Selection by Ken Kocienda.
Inside Apple’s Design Process During the Golden Age of Steve Jobs.
The author, Ken Kocienda is a software engineer who, among other things, worked on the original iPhone.
The author writes about the process behind software creation at Apple and how he thinks that process was a significant driver in how Apple came up with its world-class products.
Creative Selection
The Essential Elements Of The Apple Development
Approach: Part 1
Inspiration: Thinking big ideas and imagining what is possible
Collaboration: Effective collaboration with others.
Craft: Using skill to produce high-quality results and always striving to improve.
Diligence: Doing the necessary grunt work while never taking shortcuts.
The Essential Elements Of The Apple Development
Approach: Part 2
Decisiveness: Making difficult decisions and refusing to delay or procrastinate.
Taste: The development of a refined sense of judgement and the discovery of the balance that results in a pleasing and integrated whole.
Empathy: The ability to see the world through the eyes of others and to create work that fits into their lives and adapts to their needs.
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