Two shifts are changing how people find and follow ideas.
There are too many amazing podcasts out there that at times, one is often confused by so many choices (and frustrating to see the average length which is ~50 mins per episode) that summarising them is probably your best bet.
Second, email is becoming a weaker signal of attention. Over the next six months, AI agents will increasingly read and filter emails and newsletters on our behalf. People will still read newsletters, but an email address will no longer guarantee the direct relationship with a reader that it once did.
It doesn’t mean people won't read newsletters, but it does mean that getting a person’s email is no longer the guarantee that you have a relationship with them that it used to.
luckily, with persistent agents (and AI coding more generally) there is an entirely new playing field to build relationships with readers. instead of fighting to get an email address, publishers and creators will need to make sure we're installed in our reader's agent harness of choice, so that they get directly notified when we do something new. [Dan Shipper of every/via]
they both are consumption oriented / passive learning. my brief is that they will soon stop becoming less useful for both creators and consumers as we will start embedding more agents in our daily workflow - and outsource our regular consumption habits to them (and let them summarize / help me decide which podcasts/newsletters are even worth my attention).
the next.big…what?
here is the future that I am betting on - interactivity and participation.
given that we are entering (or already entered) a new world of agents, dots and bots - the rules of doing everything , be it thinking of startup ideas to GTM, sales has changed and I believe there is no ‘guru’ out there - most of us are trying to work out what works while the ground is still moving.
That makes learning from one another more valuable than listening to another polished monologue. Bring your questions. Compare notes with people facing the same problems. Take part in a conversation and leave with something useful.
In the same 50 minutes, you should be able to get more than a list of someone else’s GTM hacks.
AMAs are back on NBW
We are bringing back AMAs on nextbigwhat.
I’ve long believed that a community can be more insightful than any one person in it. We’ll bring people together around the questions that matter, and I want your suggestions: Who should we invite? Which topics should we tackle first?