Shipping is easy. All that comes and after is getting harder

The tools are cheap. The judgment is priceless.

It used to be hard to build something online.

You needed engineers. You needed designers. You needed money, months, and maybe a bit of luck.

I launched FWD app (bite-sized learning app for busy professionals) in pre-GenAI world (which went on to be really loved by our users, won Google’s best app of the year)..and internally, we knew that our entire infra…