How to get positive reviews for your product

research from over 800,000 online reviews on Amazon

Jul 04, 2024

∙ Paid

a row of yellow stars sitting on top of a blue and pink surface

Researchers analyzed over 800,000 online reviews of beauty and fashion products listed on Amazon. They discovered that reviews written in the present tense were more likely to receive a positive response, such as a thumbs-up emoji, compared to reviews written in other tenses.

“A 50-word review only using verbs in the present tense is about 5.5% more like…

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