How Duolingo grew enormously from 5M to 200Mn users in 5 years
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How Duolingo grew enormously from 5M to 200M users in 5 years using product-led growth.
At volumes of millions, it’s impossible to grow sustainably without ensuring retention. Such was also the philosophy of Duolingo’s then VP Growth, @ginag.
Alongwith growing users from outside, Gina decided to double down on growing users from inside. Enter: product-l…
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