One of the most important element of user onboarding is to reduce friction during profile completion. Making it a progressive process helps, instead of being a gatekeeper (which most of the products do)
The product is primarily targeted towards VC industry (especially Silicon Valley, where the competition is extremely high), PE funds and Corp developments (for M&A discovery) and is being monetisation via subscription fee.
The update hasn’t been rolled to apps, but we definitely applaud the company for listening to its users.
And Indians (VCs/startup babas) are still wondering where are the global Indian startups? Zendesk has acknowledged, but not the local ecosystem.
That is, the new design is a prelude to next set of actions, which surely involves a possible acquisition deal (isn’t Yelp already in touch with Zomato?). And Zomato needs to start preparing for the A-day (A = acquisition) today!
Don’t you think Nokia should have played on its own strength (build quality/brand trust) rather than ride on Android to sell devices?
User experience is not about user interface. It’s about an experience that makes a certain action easy. The larger picure is that a great user experience brings trust for the brand.
Homeshop18 has booked $51 million in sales for the 12 months ended September 30, 2013. The company plans to list under the symbol HS.
These babas carry a heavy (social media) clout (or klout scores) and are extremely well connected. They have followers who call them ‘sir’ and won’t take anything against their ‘god’.