After the success of Zomato Gold, Zomato launches yet another loyalty rewards program named, Piggybank.

PiggyBank is a rewards point-based program much similar to a cashback system with 10% of the order value being credited back to the user’s account as Z Coins, each time they use to order food online.

Interestingly, you can use as many coins as you have (but up to 10% of the order value). In addition to that Zomato would donate Rs 1/- to Akshaya Patra Foundation from the amount paid via Piggybank on every orders.

Adds Ashish: Zomato is building viral loop in the product (ixigo, so far has done an amazing job) – hope this helps them beat Swiggy? Can it? Time to also scale logistics?

Whatever it is, definitely an interesting time for foodies out there.