Retracting its app only move, Flipkart owned Myntra is relaunching its website on 1st June.
“We found that while a majority of the growth is driven by mobile, the volume of users on desktop hasn’t decreased. We’ve launched a number of new categories such as home furnishing and (fine) jewellery where customers want to see products on a larger screen. Finally, according to our data, women customers, who are a key area of focus for us, in particular, want to have the option of shopping across channels,” said, Myntra chief executive Ananth Narayanan to Livemint.
Myntra had shut its website and gone app only in last May. While announcing the major shift, the company had claimed that close to 95% of Myntra’s traffic came through mobile devices and 70% of the sales happened through mobile only.
It earlier also launched its mobile site after the app only strategy pulled down Myntra’s traffic and sales.
With the slowdown in external funding, Flipkart has been realigning all its business operations and focusing on a profitable and sustainable business model. This step back is expected to bring 10-15% sales growth.