Retracting its app only move, Flipkart owned Myntra is relaunching its website on 1st June.

“We found that while a majority of the growth is driven by mobile, the volume of users on desktop hasn’t decreased. We’ve launched a number of new categories such as home furnishing and (fine) jewellery where customers want to see products on a larger screen. Finally, according to our data, women customers, who are a key area of focus for us, in particular, want to have the option of shopping across channels,” said, Myntra chief executive Ananth Narayanan to Livemint.

Myntra had shut its website and gone app only in last May. While announcing the major shift, the company had claimed that close to 95% of Myntra’s traffic came through mobile devices and 70% of the sales happened through mobile only.

It earlier also launched its mobile site after the app only strategy pulled down Myntra’s traffic and sales.

With the slowdown in external funding, Flipkart has been realigning all its business operations and focusing on a profitable and sustainable business model. This step back is expected to bring 10-15% sales growth.

6 Comments

  1. RAmjiyahoo Reply

    That too in many middle class salaried peoples office mobile usage are restricted, + hubbies scared yo use smarphones in home

  2. RAmjiyahoo Reply

    Nipun is right, still we can’t full y avoid desktop or laptop

  3. This was coming anyway. every one knew that was bad idea to close web app.

  4. > the volume of users on desktop hasn’t decreased.

    How did they find this out if they only had mobile app?

  5. Pratik samria Reply

    Best decision taken by myntra, as maximum orders are placed through app but the order placed by a person is search through website.

    • I am surprised it took them 1 year to decide on this! Really not good! I wouldn’t call this as a best decision unless you work for Myntra/Flipkart:)

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