Hyderabad based Ybrant is rebranding to Lycos , the famous Internet company which Ybrant acquired in 2010 for $36mn.
Lycos has been one of the original pioneers in providing solutions during the static web pages days, creating an incredible text based search engine to simplify the user experience in seeking information across a barrage of websites created in the late 90s and early 00s.
“Sticking to the original philosophy of helping the users navigate the Internet, Lycos will stand for “Simplify Your Digital Life” then and now. This new Lycos will effectively leverage the company’s expertise in digital media and advertising globally. And the company will derive strategic benefits out of the well-known name in generating more business and entering new areas.” said Suresh Reddy, Chairman and CEO of Lycos.
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