Mumbai based startup, WizRocket has raised $1.6mn funding from Accel partners. The funding round was closed in June 2014.wizrocket

WizRocket is an analytics tool that helps web businesses interact intelligently with their users across mobile and web. It enables web messaging, push notifications, in-app messaging and even reaching out to customers via SMS or Email. At the core of WizRocket is an patent pending engine that enables quick segmentation to discover several facets of user behavior.

Simply put, we let websites discover the who (people), what (events) and why (behavior) on their own websites and mobile apps and then apply behavior targeting to improve retention, engagement and conversion rates. The analytics and the targeting are dashboard driven. 100% of all analytics* and targeting is real time no matter what size of business you operate.

Wizrocket Analytics
Wizrocket Analytics

The startup is currently in private beta and is working closely with 25 select global customers; and is planning to be publicly available by September 2014. WizRocket was founded in July 2013 by ex-Burrp team members – Sunil Thomas, Suresh Kondamudi and Anand Jain.