Despite a copious amount of enthusiasm, painstaking planning and maybe even a gold mine of an idea, most startups fail. Bill Gross, CEO of Idealab – a business incubator based in Pasadena, riddled with this hair-pulling frustration that he sees in most of the soon-to-be-founders that he meets, decided to get to the bottom of things.

Startup Success Mantra By Bill Gross
Startup Success Mantra By Bill Gross

Idealab has fostered the creation of hundreds of businesses and so he pulled existing data from these and ranked each of them based on five factors. What he discovered gives us an insight into why history is rife with startups that never took off.