WhatsApp Will Now Share Your Number With Facebook; Is Opening Up For Businesses

WhatsApp has updated its terms and condition and the company will now share your number with Facebook.

But by coordinating more with Facebook, we’ll be able to do things like track basic metrics about how often people use our services and better fight spam on WhatsApp. And by connecting your phone number with Facebook’s systems, Facebook can offer better friend suggestions and show you more relevant ads if you have an account with them. For example, you might see an ad from a company you already work with, rather than one from someone you’ve never heard of. [official annuncement]

WhatsApp For Business

WhatsApp now will open to businesses (in a phased manner).

we want to explore ways for you to communicate with businesses that matter to you too, while still giving you an experience without third-party banner ads and spam. Whether it’s hearing from your bank about a potentially fraudulent transaction, or getting notified by an airline about a delayed flight, many of us get this information elsewhere, including in text messages and phone calls.

We saw this coming the moment Facebook acquired WhatsApp.