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VWO launches conversion optimization platform; #BiggestBet

VWO has launched the new version of its platform, making the move from being a web A/B testing tool to conversion optimization platform.

A big leap, by all means.

The VWO Conversion Optimization platform brings everything you need to run conversion optimization in your organization on one platform. It does this by giving you the ability to measure funnels and goals to analyzing sessions (using session recordings, heatmap, clickmap etc).

Plus, an interesting bit of thing that VWO has launched is its services division, which will help customers with design, development, and CRO consulting (details).

Clearly, the company is going after Fortune 500 customer base. Last year, VWO recorded $18mn revenue.

BONUS Video : How VWO Bootstrapped To Success.

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