Hot on the heels of its bumper Unbox Diwali Sale campaign, Snapdeal has reported an interesting user behaviour on its platform, which reveals the changing trend in the Indian e-commerce industry.
According to the company, more than 50% of its users opted to pay by credit & debit cards, net banking and through FreeCharge wallet during the first two days of the ongoing campaign, instead of opting for COD, which has so far been the most preferred option among buyers. Currently, India has the highest proportion of CODs at 60% of total orders.
Snapdeal also said it shipped 4 lakh packets within one day from its logistics facility in Delhi, even as its warehouses across the country shipped lakhs more, as orders poured in from more than 16000 pin codes across India. Other than demand from metro cities like Bangalore, Mumbai, Delhi NCR, Chennai, Hyderabad and Kolkata, maximum demand from next tier of cities came from Patna, Ranchi, Indore, Madurai and Bhopal, the company claimed.