Product Led Growth Workshop
There are three things money cannot buy:
We can’t get you the first two, but if you are a founder or part of founding or leadership team and strongly believe in product-led growth, you should be attending this workshop.
The thesis of this workshop is that great companies are/will be driven by great products (and not just discounts/ cheap hacks).
The core objective of this 1-day workshop is to enable founders and product teams to :
- Build products which customers need.
- Create MVP version of the product.
- Implement design thinking in your product.
- Crack GTM
- Learn how to position your product with the right messaging.
In essence, build a growth model – growth based on product and not just discount-led marketing.
NOVEMBER 23rd | BANGALORE | 1-Day Workshop
Extremely Practical Customer Development Framework
The tough process behind launching your MVP and finding Product Market Fit
Launch like a BOSS ! Decode your product positioning and create the right pitch.
Access to 30+ hours of PRO video content.
The Fastest Way to
Scale Your Startup
Is by launching a GREAT product which SOLVES for customers. And importantly, it solves the RIGHT problem.
Know the details
The workshop is led by Ashish Sinha, Founder of NextBigWhat.
The workshop is scheduled for Nov 23rd (venue: HSR Layout, Bangalore). We will start at 9:00 AM and continue till 6:00 PM (with multiple coffee and lunch networking breaks).
Expect a lot of deep dive sessions.
After this workshop, you will be able to understand how to solve the right problem, pitch it perfectly to the right target segment and to get the product thinking in place very early on.
Customer Development Framework
Practical customer development framework will be shared and you will apply this in your current product.
Product Market Fit and beyond
How do I achieve Product Market fit? What after that? Learn everything you need to know about PMF and why your product needs to go beyond PMF.
What should go in my MVP? How should I validate / test my MVP version?
Understanding Users / Customers
Which customer segment should I start targeting? How can I conduct effective experiments?
Design thinking isn’t about UX or UI. It is a way of thinking which you/your team need to build upon very early in the process. We will teach you how to go about this.
The most difficult aspect of a startup is figuring out the right positioning and messaging (esp if you are a nerdy founder). There is a process for that and you will learn the same at the workshop.
The Workshop Will Answer These Questions For You:
- What would it take for my startup/product to hit product-market fit.
- I believe this is a great product – but still we aren’t getting any love from customers. What’s missing?
- What should I build for the MVP version?
- How do I validate my ideas?
- How should I market this product? The team is still unable to come up with the right tagline!
- I have read all the possible books and blogs on getting PMF / MVP, but I am still confused about how to go about finding the right problem to solve.
- I have got the product – how do I figure out the right market ? (and vice-versa)
The Workshop is Ideal for
Especially the early to mid stage founders, who need the right framework to understand customers and scale beyond product-market fit stage.
You are part of the leadership/engineering/product team at a startup and need a framework to analyze the problem statements.
You are playing with a few ideas, and now need to know how to validate these ideas and go big.
Most frequent questions and answers
Sorry. The workshop will help you build the right product. Of course, right product with the right pitch gets you funding – but we won’t be talking about fund raising during the workshop.
No. This is a physical workshop, happening in HSR layout, Bangalore. This won’t be live-streamed.
Oh, the two are not really linked. You can attend the workshop or UnPluggd conference or both.
Sure. Why don’t you connect with us via the Contact form.
Normally, the workshop is priced at Rs. 15,000 (+tax). But we have launched an introductory pricing of Rs. 10,000 (+tax). So, Please Hurry up!
Please fill up the contact form below.
The workshop also gives you accessto PRO video interviews of product heads and founders of companies like Wingify, ixigo, UrbnaLadder, POSist, Airbnb etc.
Registration closes in 2 days.
- Practical Frameworks to build successful product led growth biz
- Take-home templates
- Access to PRO video interviews
- Peer learning
The link opens in Instamojo – our ticketing partner. Once you make the payment, we will connect with you to understand your expectations from the workshop.
Get In touch
available from 10:00 – 19:00
Address HSR Layout, Bangalore, India.
WHY ARE WE DOING THIS?
BECAUSE WE STRONGLY BELIEVE THAT THE INDIAN STARTUP ECOSYSTEM NEEDS A BOOST OF PRODUCT-LED-GROWTH THINKING.
THE INDIAN TECH ECOSYSTEM IS WITNESSING MASSIVE FUNDING, BUT THERE ARE HANDFUL OF PRODUCT-LED BUSINESSES AND IT IS TIME WE CHANGE THE EQUATION AND EMPOWER FOUNDERS AND SENIOR LEADERSHIP TEAMS TO THINK BEYOND THE OBVIOUS.