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Uber Expands Partnership With Payment App Alipay To Lure Chinese Customers

In a major move to lure chinese customers and gain market share, Uber has now expanded its partnereship with Alibaba backed Chinese payment app Alipay. Uber Chinese riders across the 68 countries will now be able to pay through the app.

Now Chinese travellers while in abroad will automatically see the Uber icon inside their Alipay wallet and can pay for rides directly from Alipay.  In India, Uber will leverage Alipay’s previously existing relationship with Alibaba backed Paytm.

Uber had also started accepting Alipay wallet in Hong Kong, Macau, and Taiwan since earlier this year.

Uber Riders in China were allowed to pay through the app since 2014 which increased Uber’s market share in China from 1% in 2015 to roughly 33% by the end of that year.

In China, Uber has been competing with local leader Didi Chuxing. Last month, Didi Chuxing also allowed its customers to start using their mobile app to hail a ride through Lyft when traveling to the U.S. and through Ola in India and in Southeast Asia through Grab.

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