Twitter decided to drop support for ‘share counts’ in November, and the result?

Sharing activity to Twitter has declined by 11.28% since November—a study by Shareaholic finds out.

The team at Shareaholic analyzed sharing activity data generated across 300,000+ sites that were powered by their Content Amplification Platform. All the sites reach over 450 million unique visitors every month.

“Over the past few days, quite a few of you reached out wondering whether you should still keep the Twitter share button active on your site. Although early data suggests that there has been a decline in Twitter sharing activity, Twitter remains one of the most popular destinations for sharing content with over 320 million active users. For now we recommend keeping the Twitter Share Button active” said the study.

twitter-activity_share-of-voice_november-20152

[Source]

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