Truecaller has launched “Truecaller Priority” in partnership with EKART, the supply chain arm of Flipkart, to provide an enhanced delivery experience by giving users more context to calls, and letting them know when their package is about to reach them.
Truecaller will now be able to show all logistics related calls made by Flipkart and other EKART clients. The purpose of “Truecaller Priority” is to ensure that consumers will always know when it’s a relevant and important call made from a company – and not a spam call.
With the launch of “Truecaller Priority”, EKART will ensure that users will only get relevant logistics calls from them. The expectation of receiving your delivery on time is very important for any user, and more so for the e-commerce companies, which is their core brand and service promise as wel
Everyday e-commerce companies lose millions of dollars due to logistics delivery issues. This results in a bad customer experience which translates to mounting overhead cost and challenges at managing customer support. “Truecaller Priority” will help EKART complete more deliveries through increased call completion and pick-up rate by boosting their efficiency.
Inspired by Adblocker model?
Adblocker which enabled users to block banner ads and has now started allowing ‘selected’ ads. That is, you gotta pay to Adblocker to get unblocked and it’s the same with Truecaller now (though in case of Ecommerce delivery, it’s more of an intent based calls).