The automotive industry is facing a discontinuity in the nature of mobility, and the products & services needed to satisfy the emerging customer preferences. These emerging trends may lead to a new set of competitors thus causing disruption in the traditional operating models (it’s already happening in US).
To secure a future position in a rapidly changing environment, Tata Motors is actively exploring opportunities to offer products and solutions catering to the discerning needs of our customers, new approaches, technologies, business models and partnerships.
And the first big audacious project for the company is TAMO.
Tata Motors’ new passenger vehicle strategy will make use of the Advanced Modular Platform or AMP.
“With TAMO, we are starting a new era. The idea is to find new and agile ways of innovating and experimenting. Our success in this new mobility world will be contingent to our ability to network globally and to partner with new thought leaders. Our focus will be to scout for new technologies and to explore opportunities at the innovation hubs across the globe and to work with start-ups in the new spaces.” [Dr. Tim Leverton, President and Head Advanced and Product Engineering, Tata Motors]
Plus, TAMO will provide a digital eco-system, which will be leveraged by Tata Motors to support the mainstream business in the future – the company has already partnered with Microsoft to bring connected experience for automobile users.
Interesting times ahead!