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Zomato’s lunch will not be eaten by another menu scanner service listing service, but by food ordering service like Swiggy/Foodpanda etc. Zomato needs to make it easy and simple for employees to order from the Zomato app itself. In one shot, Zomato gets access to several lurking customers who are probably ordering lunch/ snacks from other apps.

The move doesn’t come as a surprise, as Zomato had announced that it would integrate Urbanspoon and itself at the time of the acquisition. The acquisition was aimed at gaining Urbanspoon’s vast user base in the US, Canada and Australia in order to take on rivals such as Yelp. Zomato even rejigged its brand identity with a new logo to better identify with users of Urbanspoon.

Durga will help spearhead its customer acquisition and retention efforts across the globe. She will also work closely with the founding team at Zomato on key aspects of certain new business verticals the company is getting into. Prior to joining Zomato, Durga was the CEO of Network18 Digital, and apart from being responsible for all the company’s digital properties, built Firstpost from scratch.

The app will allow the company to focus on both its main services – restaurant discovery and food ordering – independently, bringing a host of benefits for users. While installing two separate apps might be an inconvenience, the company is hoping that the benefits of doing so far outweigh the cons. Moreover, online food ordering on Zomato isn’t a feature, but a full blown service, which justifies its existence a separate app.

Uber has tied up with Zomato to provide users of the latter service a seamless way to book cabs from anywhere to their restaurant of choice. While the service has been available for some time now in London and South Africa, the companies have made the partnership global, rolling it out across 27 cities across 13 countries. The integration will show up as a ‘Uber button’ besides a restaurant’s address, hitting which will open up the Uber app if installed on a user’s smartphone.

Zomato has acquired NextTable, a US-based restaurant reservation and table management platform that competes against services such as Priceline’s OpenTable and SeatMe from Yelp. While no terms of the deal have been disclosed apart from it being a cash and stock one, the entire team from NextTable including founders TC DeSilva and Robert Tyree will make the move to Zomato. Further, Zomato has said the NextTable will soon be rebranded as ‘Zomato Book’.