Zomato will be shutting down its online ordering service in Lucknow, Kochi, Indore, and Coimbatore. Zomato launched its online food ordering business in 2015 and had expanded this offering to 14 cities. The combined order volume in these 4 cities accounted for less than 2% of Zomato’s total order volumes.
An online petition was recently started, urging Zomato to ensure background checks and training for its delivery team. While Zomato functions as the technology enabler, it does not have its own delivery fleet. Zomato is working together with Grab and Delhivery to ensure police verification for all.
85% of users ordered food online using their mobile phones. When it comes to user demographics, 18-24 and 25-34 age group dominate the online ordering space! And yeah, Cash on Deliver wins the payment methods.
People in Delhi NCR clicked on Zomato’s *foodporn* banners ads the most on desktop while Bangalore came a close second. The highest number of clicks in Delhi came from around the Hauz Khas area (hey! there is IIT Delhi), while for Bangalore, it was Koramangala (startup+tech hub area) and Powai for Mumbai (IIT again!).
Through the introduction of this feature, users can now initiate a chat with Zomato’s customer support centre and ask questions or share feedback at “any stage of the order process”.
At upcoming UnPluggd, we are conducting an AMA (Ask Me Anything) with Deepinder Goyal, the founder and CEO of Zomato.
The tech-enabled partnership with Zomato will enable Burger King to serve customers in Delhi NCR, Mumbai, Bangalore, and Pune. Zomato will also handle the delivery logistics. Burger King entered the Indian market a year ago and currently operates 35 outlets and plans to reach 50 outlets by end of the year.
Zomato has been reportedly barred from recruiting students from six IIT’s including Delhi, Bombay, Kharagpur, Chennai, Guwahati and Kanpur. The decision to blacklist Zomato came after the company was denied a day one slot for recruitment as the salary package of 26 lakh was considered “too low”.
In a bid to motivate his ‘under-performing’ sales team, Zomato’s CEO Deepinder Goyal forwarded a mail to his employees highlighting that the company could fail to meets its revenue target as promised to investors, and also addressed several concerns regarding operations.
This takes Zomato’s total funding to ~USD 225 million – it comes from a close set of only four investors – Info Edge, Sequoia India, Vy Capital, and now Temasek.
Restaurants will be able to launch market-ready apps in a matter of weeks with absolutely no tech knowledge required. For customers, this allows for one-on-one interactions with their fav restaurants, access to exclusive events and offers, without having to navigate to them on the main Zomato app.
Zomato starts home delivery of food from restaurants that don’t otherwise deliver – in partnership with Pickingo, Grab and Delhivery. Since July 2014, Zomato has acquired 9 companies to further extend its global reach in the restaurant search space.