Mobile ad network InMobi pushed the envelope a bit further by launching its own context-aware video ads platform.
Overlay Media develops mobile data analytics based technologies. The company’s flagship product, the Context Engine, enables intelligent on-device behaviour, wiser use of battery power and increased personalisation.
The platform allows developers to gain precise insights into their user behavior and enables them to act immediately on these insights – to maximize monetization and engagement seamlessly.
InMobi has had a change of mind when it went back to the drawing board to figure out which markets to chase and which not to. Few days ago, the company shut down its offices in Africa and Russia. Meanwhile, signalling a clear change of priorities, the company is beefing up in the US.
Mobile ad network InMobi, which acquired US based Sprout, a platform for creating HTML5 rich media advertising last year is rebranding the company to InMobi Studio.
Metaflow simplifies the global deployment and content management process for developers through its intelligent submission tools, servicing the biggest publishers in the market.
For InMobi, this could be a two-fold strategy – one being access to app (re)publishers and importantly, distribution for SmartPay, its payment service.
#inmobi SmartPay and Opera Software have announced a partnership to bring InMobi’s SmartPay #mobile payment platform to Opera’s more than 160 million mobile browser users …