Pulse, a student-focused social networking app that helps users to stay connected with college/school communities, has raised $500,000 in its pre-Series A round of funding from SAIF Partners.
Launched in October 2016 by IIT Roorkee alumni Karthik Vaidyanath and Prakhar Khanduja, Pulse is a platform for millennials, wherein they would not only consume content that is locally relevant to them, but also create and share it with a very geo-specific community.
“Typical broadcasting social networks like Facebook and Twitter have limited users posting daily as it’s a public broadcast to the world with limited privacy. Contrary to broadcasting, through our elaborate on-ground market research we realized that by narrowcasting to the relevant audience within and across nearby colleges, and giving the content hyper-local relevance, it greatly boosted content interactions as well as significantly reduced the inhibition of users for content creation. Hyperlocal social networking and narrowcasting is the next wave of social networking,” says Karthik.
The investment raised will be used to hire more people to its tech team and expand its presence to Mumbai, Bangalore, Chennai, and Manipal among others.