commonfloorReal estate portal CommonFloor, has launched ‘site visit’ facility, through which potential buyers can take a free ride in a sedan or hatch back to a project site and back.

The facility is currently in Bangalore, Delhi- NCR, Hyderabad, Pune and Chennai. “Plans are also afoot to offer luxury cars like Mercedes and BMW to visit high- end projects,” the company said.

The idea is to engage with the customer beyond the website to improve conversions. CommonFloor had raised $7.5 mn from Tiger Global and Accel India.

launches Advanced Analytics

Instamojo New Logo500 Startups backed Instamojo has launched “advanced analytics,” to help sellers on Instamojo gain insights to buying behaviour. Analytics is divided to two categories– overview and individual offer analytics. The first section lets you how all your offers are performing on the platform. The Individual offer analytics helps a seller track metrics around each offer.

Instamojo has also included visitor location and referrer conversion rates to the analytics so you can know which medium is working for you and which is not.

Recently Instamojo launched an API for developers to create, edit and archive offers on the site programamatically.

.co.in Gets Into Land Deals

Housingcoin-logoReal estate classifieds portal Housing.co.in has launched a section where pelople can sell land. Until now, the company was only into housing. “Land as a segment of real estate hasn’t been done justice to. We intend to cover ~ 10k villages,” said Advitiya Sharma, CEO of Housing.co.in.

What problem are they trying to solve? “We intend to provide a fair marketplace to all the sellers and a convenient platform to buyers,” he said. “We will require thousand of people to work on this hence hiring at mass scale is the next big thing,” he added.