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From 10Kgs to 200 gms: SP Jain partners with Amazon to move MBA textbooks to Kindle e-readers

In a new digital initiative, SPJIMR has partnered with Amazon to move MBA textbooks to Kindle e-readers.

Participants of SPJIMR’s two year Post Graduate Diploma in Management (PGDM) now carry lighter backpacks.

Each participant has been provided with a Kindle e-reader preloaded with e-copies of books and other reading material that in the print form would weigh over 10 kilograms. The change to a 200 gram e-reader is part of a larger move towards going digital at SPJIMR.

Over 50 per cent of the textbooks for the incoming PGDM Class of 2017-19 are Kindle editions. Additionally, all cases from Harvard Business Publishing and other reading material for the Class will be available on the Kindle.

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