Social Cops, a technology data company that aims to power decision making through high quality data sourced from the grassroots has announced USD 320k in seed funding from investors including 500 Startups, Rajan Anandan (MD, Google India) and Manoj Menon (MD, Frost & Sullivan APAC).
SocialCops uses mobile phones – ranging from simple feature phones to high-end smartphones to source ground level data from citizens & non-profits; and work extensively in the public infrastructure, public health & education spaces with partners such as the Government of Karnataka, Digital Empowerment Foundation and Hindustan Unilever.
“Even today, important national level decisions about issues like vaccinations & medication affecting millions of people are made based on sample surveys of 100 people. Google Maps tells you the quickest route home, but what about the safest route home for a girl?” Prukalpa Sankar, Cofounder.
Social Cops crowd directly sources data regarding public infrastructure & access to services via mobile from citizens. They also empower field workers via partner nonprofit organizations to collect data via low cost, Internet enabled smartphones, removing the reliance on traditional paper data collection & middlemen.
They aim to track parameters such as teacher attendance in public schools, quality of public infrastructure, adherence & access to medical care on a continuous basis.
SocialCops : Revenue Model
Started in 2012 while the cofounders were studying in Singapore, SocialCops’ revenues mainly come from corporates & funding agencies through their marketing & CSR budgets while they leverage non-profit networks & governments to increase distribution and the scale of data collection.
In the past 8 months, they have already put mobiles to work on various intractable issues in India such as getting citizens to rate cleanliness on streets all the way to creating public worker reward systems. They have even tracked patient misconceptions regarding cervical cancer & adherence to medication in pregnant women to aid resource allocation in healthcare.