Snapdeal today unveiled Snaptrends – an online fashion trends forecasting service for its sellers.
This fashion forecasting service will enable small and medium sized manufacturers and businesses in getting access to fashion intelligence to assist them to produce commercially viable apparel collection.
Snaptrends aims to act as a definitive guidebook for fashion and design product development exclusively for Snapdeal seller partners.
Vishal Chadha, Senior Vice President- Market Development,Snapdeal, said, “Our aim is to build the most impactful digital ecosystem in the country and we are committed to provide value for both our sellers and consumers. Snaptrends will enable us to create value for our customers by bringing them the latest apparel and fashion accessories and to our sellers by empowering them with valuable consumer insights. With this trends forecasting service, we will enable Indian fashion manufacturers of all sizes to keep abreast of latest industry insights, giving them a chance to tap the fast growing market.”
Snapdeal will break down each step by providing a ready reference that includes trend inspirations, key fabrics, colour direction, original prints which will finally culminate into an exclusive collection. For each season, Snapdeal’s panel of trends analysts, fashion designers, textile designers and fashion experts will develop an array of well-researched and detailed design innovations.