“You get a show or a movie you’re really dying to watch, and you end up staying up late at night, so we actually compete with sleep,” Reed Hastings, CEO of Netflix.

“Sometimes employees at Netflix think, ‘Oh my god, we’re competing with FX, HBO, or Amazon,” said Hastings, “but think about if you didn’t watch Netflix last night: What did you do? There’s such a broad range of things that you did to relax and unwind, hang out, and connect–and we compete with all of that.”

Recommended Read:

Of Substitutes, Alternatives and Pigeons – Better Understand your Competition