Free coupons vs paid coupons : What’s the business model behind free coupons? [Part 1]

The original model, pioneered by companies like Groupon in the US was the free model where you collect money from the merchants later. However, in India, perhaps because of the lack of bandwidth to collect from the merchants later, sartups that offered deals reversed the model and started charging the customer upfront for deals. Now the Times group has reversed the model again. Here’s a guest post by Anurag Aggarwal, co-founder of coupon site Khojguru. This is the first of a three part series.