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Tech

Unmetric Secures $5.5 Million in Series B Funding From JAFCO and Nexus Venture Partners

Unmetric now has over 10,000 global brands in its database and offers comprehensive competitive intelligence across Facebook, Twitter, YouTube, Pinterest, and LinkedIn, and this strategic investment will be used to push deeper into global markets.

Nexus backed Unmetric launches Pinterest integration; Benchmark your social media effectiveness against competition

Through the Unmetric platform, brand managers can access successful Pinterest strategies. Unmetric’s Pinterest platform allows brands to unpack various metrics that contribute to their Unmetric Score, including: follower growth, content, frequency and sources of pins for a particular pinboard.

Tech

Unmetric Raises $3.2 Million In Series A Funding From Nexus Venture Partners

Social media benchmarking company, Unmetric has raised $3.2 million in Series A funding led by Nexus Venture Partners. Unmetric will use the funds to continue developing its benchmarking platform, enabling…

Indian Startups

Pivoting: From EyesAndFeet to UnMetric [Interview]

My co-founders had just drunk the EyesAndFeet koolaid, and here I was, trying to convince them otherwise.

Indian Startups

Benchmark Your Social Media Efforts With UnMetric

What’s important – Your Facebook fan base or engagement? Your Twitter followers or number of Retweets? Social media gurus have hyped up the numbers ensuring that brands get into the…

Indian Startups

Meet. India’s Most Promising Startups [The 2013 NextBigWhat List of 100+ Indian Startups]!

Here goes THE NEXTBIGWHAT list of NEXTBIGWHAT in Indian Startups space. You can’t ignore them.

Weekly Summary: Early Adopters Curse & All The Startup & Tech Action From Last Week

Last week we saw some interesting activity in the Indian startup & technology space. Couple of notable deals went down last week. Some of our guest authors wrote resourceful and insightful pieces provoking reactions from a large number of readers. In case you missed out on the action, here’s a recap of the best of the week.

Tech

Mumbai Indians Win On Social Media: Report [All About IPL & Soc Nets]

Mumbai Indians, the cricket team owned by Reliance Industries leads the race on Social Media, followed by Kolkata Knight Riders and Chennai Super Kings, according to a new report.

Indian Startups

The Great Indian Startups of 2012 [The Dabangg Edition]

Indian startups have come of age. Like every year, we bring together India’s most amazing startups that were spotted. This year was a big year for startups with lots of great moves. Take a look some of the greatest startups of India from 2012.

Tech

3 things to know about using Twitter for e-commerce [End of “social media is free”]

“We’re seeing the end of the phrase ‘social media is free’ which is sure to send shivers down the spines of social media managers in India where this belief is still widely held,” says Lakshmanan Narayanan, CEO & Co-Founder, UnMetric Inc. Edited Excerpts.

Social media keeps me awake at night: K Vaitheeswaran, CEO, Indiaplaza

When Indiaplaza was founded, things were simple. Consumers used to shop Monday- Friday between 10 am – 6 pm. With the increasing Internet penetration through mobile and traditional broadband, consumers have begun shopping at night in the last 2-3 years.

Tech

How Indian ecommerce companies are performing in social media [Hint: Junglee is better than Flipkart]

Junglee’s growth in the last 30 days has been quite stellar in comparison to the other brands who all registered mid-low single digit growth rates. It’s not like Junglee’s growth has been sporadic either, it has been consistent week by week since it launched.

Indian Startups

10+ Indian Startups that pivoted (successfully)

Pivoting is one of the most difficult decisions for a company – for two reasons, first the world labels you a failure and second, the world doesn’t believe that you’d be able to make it either with the new product

Funding : Over 100 investments worth $363mn in first half of 2012, Early stage grabs 78% investment

Information Technology and IT-Enabled Services (IT & ITES) companies, at 33 deals worth about $86.4 million, attracted 60% of the investments in volume terms

Tech

Facebook India Stats: Young, Single, Male…and Owns a BMW?

If aliens started studying Facebook to get population insights of each country, ET would come to the conclusion that India is a country full of very rich boys.