Sachin Tendulkar Launches ‘SRT Sports’, His Own Sports Management Company

The cricketing legend launched a sports management company, SRT Sports, and has roped in former Tata Group senior executive Mrinmoy Mukherjee as CEO. Sachin, who was previously managed by World Sports Group (WSG), decided to build his own company after WSG shut down its India operations.

SRT will be responsible for building the next phase of ‘Brand Sachin’, and manage his other commercial engagements, the company announced.