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Ather Pricing Revealed: Hot or Not?

Ather Energy has started pre booking of its electric scooters and here are the details.

The Ather 450 is priced at Rs. 1,24,750 on road and the Ather 340  is priced at Rs. 1,09,750 on road. This is inclusive of subsidy @ Rs. 22,000, GST, road tax, smart card fee, registration card, and insurance.

The Ather One plan entitles customers to free public and home charging, periodic maintenance inclusive of consumables, breakdown assistance and unlimited data services for the dashboard at only Rs. 700 + GST per month, which is way lower than the sustenance cost of present scooters.

For the first set of consumers, Ather Energy is offering the first year of the subscription plan for free. The company will also provide a home charging Point with the Ather 450 and a charging cable with the Ather 340. The price of these products and their installation will be waived off for these consumers.

Price of Ather 340

Ather 340 is just right for city riding conditions. It’s what we started designing 4 years back!

  • 0 to 40 km/h in 5.1 sec
  • Top speed: 70 kmph
  • Range: 60 km
  • Charging: You get a portable charging cable + Socket installation

The price of Ather S340 is Rs. 1,09,750 (on road price) – this includes Ather One subscription (service/maintenance) for a year.

Price of Ather S450

Ather 450 is the flagship variant with top-of-the-line performance specs and a seamless charging experience.

  • 0 to 40 km/h in 3.9 sec
  • Top speed: 80 kmph
  • Range: 75 km
  • You get a Home Point + Installation

The price of Ather S450 is Rs. 1,24,750 (on road price) – this includes Ather One subscription (service/maintenance) for a year.


Do let us know what’s your first reaction to the Ather price point?

Notable comments

  • Right Price Point?

    • Totally Yes
    • Definitely NO
  • I am going ahead with this

    • Yes
    • No
    • Will Wait
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