Will this impact sales and the entire marketing function (which is known to add ‘healthy’ to every damn food item)?
The US Food and Drug Administration (FDA) this week decided to move forward with an Obama-era food labeling rule that requires restaurants, grocery, and convenience stores with 20 or more locations to post calorie counts for standard menu items.
FDA’s new policy aims to provide all Americans with easier access to nutritious, affordable foods by arming consumers with information and encouraging the food industry to innovate in producing the healthier foods that today’s informed consumer wants. The Nutrition Innovation Strategy will modernize claims like “healthy” on food packages, modernize how we establish standards of identity for foods, make ingredient information on labels easier to decipher, help streamline the process for establishing qualified health claims on food labels, and encourage companies to reduce sodium in their products.(source)
Do you think we need a similar rule in India? Will the food / restaurant industry accept it?