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Entrepreneurship Resources for Entrepreneurs – right from funding templates to insights/experiences from entrepreneurs across different segments/industry.

The ‘Good Enough’ Product

Lately, I have been thinking about the products that I use on a daily basis. Right from my phone to different software / hardware to the vehicles and here is a simple observation. Most of the products that have stuck are ‘good enough’ for me. For e.g. my XUV is just good enough for me (feature pack vs. utility vs. price matrix). I could have gone for a much better (and costlier) product – but this just fits in for me. Same with most of the products we end up using – the ‘coolness’ gets over in some time. What sticks isn’t how cool the product is (or the swanky UI), but whether it fits into your ‘way of things’, into your ‘life context’. For example, one of the ugliest looking product in the India internet industry is…N...

Books I Recommend : Deep Kalra

“It is what you read when you don’t have to that determines what you will be when you can’t help it.” – Oscar Wilde We love books! NextBigWhat’s #BooksIRecommend weekly series is an attempt to bring different perspectives and ideas to the audience. No better way to do this than by talking about books. Today, MakeMyTrip Founder and CEO, Deep Kalra shares his book recommendations. Innovator’s Dilemma The best-selling classic on disruptive innovation, by renowned author Clayton M. Christensen. His work is cited by the world’s best-known thought leaders, from Steve Jobs to Malcolm Gladwell. In this classic bestseller, one of the most influential business books of all time, innovation expert Clayton Christensen shows how even the most outstanding companies ca...

Books I Recommend : Paras Chopra

In our attempt to bring different perspectives and enable the NextBigWhat audience to learn new new things, we have started a series called ‘Books I Recommend‘. This is the third installment. Today, we share book recommendations* by Paras Chopra, founder and CEO of Wingify, one of the finest bootstrapped tech startup from the country.

Ever wondered why toothbrushes for kids are really fat? #DesignThinking

Before 1996, all the toothbrushes sold for kids were as thin as the ones for adults but only shorter in length. But when Oral-B approached the design firm IDEO to design new toothbrushes for kids, the IDEO team said was that they needed to watch kids brush their teeth! Oral-B executives thought this was a strange request. Imagine going into people’s homes, into their bathrooms, to watch their kids brush their teeth? Everyone already knew how people brush their teeth, right? Or did we? The designers at IDEO did just that as they needed to see how kids actually brush their teeth, and they didn’t want to make any assumptions. Turns out, the way kids hold the toothbrush is totally different from adults. Adults have greater dexterity in their hands and tend to use fingers to manipulate the toot...

The ABC..Z of Digital Marketing for Startups

In today’s era, it is very important for startups to be present where their audience are and engage with them. You can reach your tech-savvy audience through various channels of digital marketing. To get better results, I had written an easy guideline which will help to meet your business objective more smartly. A – ALT Tags A line of text used to describe the content associated with a non-text based file, typically an image. Use keywords in these attributes to get high rankings on your pages. B – Brand Awareness Ads Brand awareness should be the first thing in building advertising objectives. Try local awareness ads on facebook to reach out more audiences. Making people aware that you exist will help you to drive more traffic and thus create a buzz in the market! C – Cos...

Books I Recommend : Deepinder Goyal

“The man who does not read good books has no advantage over the man who cannot read them“, [Mark Twain]. In our attempt to bring different perspectives and enable the NextBigWhat audience to learn new new things, we have started a series called ‘Books I Recommend‘. This is the second installment*. This week, we have Deepinder Goyal, Zomato cofounder and CEO share books he’d like you to read. * : If you are a founder willing to share the books you’d recommend to India’s tech and startup community, hop here.

A Look at Haptik’s Insurance Chatbot : Running banner ads would have been better

So Haptik has launched insurance bot in partnership with HDFCLife Insurance and here is a quick take on that. This chatbot aims to assist the customers with insurance advice – ranging from Health to Tax Planning & Retirement, based on a simple 60-second quiz which enables it to compute their Insurance Quotient. Calculated using different parameters under each insurance category, the Insurance Quotient is an indicative score for each individual, based on which, HDFC Life can recommend the best suited insurance plans for the user. The chatbot not only works as a personal financial advisor, but also brings to the forefront the universal need for life insurance [from the PR] First of all, the insurance bot is active only for 2 weeks (which is a big sales win for Haptik as this is the prime...

Of QR code, consumers and pain does create tech use-cases

For many years, companies have been trying to make QR code look cool. Right from device manufacturers to the advertising agencies, they all have been many (creative) attempts to get QR code to mainstream audience. But then, most of them actually failed miserably (especially in India), even though most of the devices supported QR code readers (apps). But then, something happened in 2016 and well, QR code is in fashion now (even govt is launching BharatQR). The company that actually brought back QR code to mainstream? I believe, Paytm*. Thanks to demonetisation, everybody started using Paytm (there was NO alternative) and shopkeepers were (almost) forced to display their Paytm QR code for a swift transaction. Nobody called it QR code but just “yeh scan kar lo – aapke app main num...

Books I Recommend: Kunal Shah

“… a mind needs books as a sword needs a whetstone, if it is to keep its edge.” [ George R.R. Martin, A Game of Thrones] Today, NextBigWhat is announcing a weekly series wherein we get founders / DOERs to share the books they recommend to the world. The first founder in the series is Kunal Shah, Freecharge cofounder. Hear it out from Kunal Shah on books he recommends to ye all.

How Google sets Goals : OKRs. Have you tried this in your org?

OKRs stands for Objectives & Key Results what will be set on quarterly basis and are applicable for each and every individual in the company. It was first implemented in Google and later in major tech startups. Here is a video which talks about OKR in depth. I believe that’s a great process that ensure the startups can track, measure and improve what they want to achieve at an individual level. However, I think some of the methods / guidelines needs to be tweaked a bit based on the state of the company, industry etc. Has anyone here (founders / product managers) implemented (or tried) OKRs in your organisation? What challenges did you face? Would have to have a healthy discussion with some actionable items.

Of clients vs customers and why Basecamp doesn’t sell on per seat basis #SAASPricing

Basecamp is one heck of a growth business and the company has been known for its red eyed focus on minimalistic features that appeals to its target customer base. As part of its focus, the company recently shared how the simplistic pricing strategy has actually helped them stay focused even at the cost of losing some big $$. Why no per seat pricing for Basecamp? The problem with per-seat pricing is that it by definition makes your biggest customers your best customers. With money comes influence, if not outright power. And from that flows decisions about what and who to spend time on. There’s no way to be immune from such pressure once the money is flowing. The only fix is to cap the spigot. And that’s the difference between a ‘client’ and a ‘customer’. In Bas...

Seeking advice : commission on selling price + VAT

Hi. I am just wondering if i can get some advice on this issue which is on the back of my mind for quite long now. As you know all online selling companies (be it Food Ordering Platforms (FOPs) or ecommerce majors) charge a certain percentage from the seller on selling price. Now in some (i guess in most) cases the commission is being charged on selling price + VAT. For example if an item’s selling price is rs. 100/- and VAT (say 10%) is 10/- so the commission would be charged on 110/- instead of only on rs. 100/-. Apart from this commission, seller is liable to pay the entire VAT as well. So these companies are eraning from a source which is not someone’s personal income and actually is govt’s money. As I said, most companies are following this practice however I dont ag...

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