#IndianStartupData : Quikr recorded 95 crores of revenue (534 crores loss).

75% expense went into advertising and growing traffic.

Quikr acquires Grabhouse

Quikr which has been on an acquisition spree and expanding verticals recorded a revenue of Rs. 95 crores against a loss of Rs. 534 crores in FY 15-16.

When it comes to revenue, Quikr has made more money from running Google Adsense (24 crores) and interest income (43 crores) than its core operations.

Quikr : Revenue / Loss
Quikr : Revenue / Loss

To give the company its due, the real monetization of service has started only a few months back – especially after the launch of Quikr services and vertical focus.

Having said that, 75% expense went into advertising and growing traffic – which goes on to demonstrate whether Quikr has a default ‘virality’ or is totally dependent on marketing.

Quikr : Waiting for the right time?

We earlier analysed Quikr’s Commonfloor acquisition and one thing that definitely came out is the fact that both the companies had comparable¬†revenue, but the difference lies in Quikr’s ambition and focus on verticals.

With micro payments / wallets coming to the fore, Quikr is aptly timed for scale – especially from revenue point of view (they have enough eyeballs to take on Olx and others).

Note that the company has been around since 2005 and Pranay has seen a whole lot of survival / growth and it’d be interesting to see if the company has enough horsepower left to run faster and quikrrrr.

Of course, they need a constant supply of funding to keep running the show. Traffic, for now is purely dependent on marketing / promotions.


About #IndianStartupData : This is an annual series that breaks down the #PRshit of companies to actual numbers and importantly, more useful contexts.]

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