How the Mighty Fall: And Why Some Companies Never Give In

Jim Collins’ research project-more than four years in duration-uncovered five step-wise stages of decline. By understanding these stages of decline, leaders can substantially reduce their chances of falling all the way to the bottom.

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Great companies can stumble, badly, and recover.

Every institution, no matter how great, is vulnerable to decline. There is no law of nature that the most powerful will inevitably remain at the top. Anyone can fall and most eventually do.