Pro Kabaddi continued its remarkable run with Season 5 as hundreds of millions tuned in to Star Sports to catch the riveting Kabaddi action. The tournament followed a stellar opening in Hyderabad, and travelled across 12 cities before the finale in Chennai.

At the end of Season 5, gross impressions for India’s most watched non-cricketing league stand at 313 million with a watch time of 100 billion minutes

Event Average. Impressions* (In Million)
IPL 10 Final 39.4
PKL 5 Final 26.2
Olympics Sindhu Final 17.2
PKL 4 Final 15.2
ISL 3 Final 15.0

                                             *BARC, India, 4+ All India

New Markets: TN, UP and PHCP (regions) witness significant increase in viewership with TN being the most successful new market with a 3.6x growth in ratings

Is Kabaddi the NextBigWhat of sports (beyond cricket) ?