We love to see our movies, music, literary, fantasy and sports icons on our wall. During my school days, I had a tough time looking for Kurt Cobain’s poster in Patna. Nowadays, I can just go online and buy one of them from Flipkart, Infibeam and PosterDuniya, or recently launched Carmocrat.
Carmocrat is an online store which offers posters across entertainment, lifestyle and people categories. Consumers can choose posters spanning across different brands and sizes. Currently, the site deals only in Hollywood movies, music icons and celebrities.
Rohan Jairath, the co-founder of Carmocrat says that the company doesn’t offer Bollywood posters right now because of copyright issues. “The issue boils down to copyright. We realize that there is great demand for posters of Bollywood actors and movies, as well as sports like cricket but we don’t have licenses for them at the moment,” Jairath told NBW.
Carmocrat does sell a few Bollywood posters made by designers under the brand “The Poster Imposter Inc.”
The Delhi based startup sources posters and merchandise from third party distributors and all are licensed and copyrighted with legal permission to sell them. Carmocrat does not reproduce any of the images on its own, said Jairath.
Presently, the venture is being bootstrapped by founders and has 65,000 page views since its inception in August 2012 with 4,000 unique visitors every month. The startup claims to have 20% of its visitors are directed to the site via Facebook and shipped over 150 orders.
In coming months, Carmocrat plans to expand its offerings to printing custom posters , and collaborate with amateur photographers in categories such as nature, wildlife, landscapes and black and white, to retail their work.
“We also plan to enter into the customization business wherein consumers can send us their photographs of special occasions such as family vacations, birthdays etc for printing and framing”, concluded Jairath.