Take a look at PornHub’s annual data (2017) for India.

PornHub India data 2017
PornHub India data 2017

The obvious data points are quite obvious: Sunny leons tops the search list. The shocker one is cheerleader topping the search query list.

All thanks to IPL, right? This is quite an example of how cricket is driving newer fantasies. What does it really mean to consumer startups?