Peel-Works, SaaS and big-data analytics company enabling sales-force & traditional trade transformation, has raised a Series A round of $2 million from Inventus Capital Partners and IDG Ventures India.

The investment received will be utilised to expand its existing offerings, hire senior management and ramp up technology and product development. Peel-Works will also expand further to global markets.peel-works-logo

Peel-Works was set up in 2010 by a team of experienced professionals with deep domain expertise.

The company offers SaaS based product 9Yards along with a big-data analytics platform Genius. This product platform has been utilized by large and medium-size companies in FMCG, telecom amongst others that conduct their business using large indirect sales forces.

Parag Dhol from Inventus and Karan Mohla from IDG Ventures, have joined the Board of Directors of Peel-Works. The company had previously raised funding from the Indian Angel Network (IAN) in 2011, led by Sadeesh Raghavan and Srikant Sastri, who were on the Board of the company.

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