Mobile payments and commerce startup Paytm has entered a multi-level partnership with InMobi which will enable merchants on its platform to market products on the latter company’s digital commerce platform.

Sellers on Paytm will now have access to InMobi’s 120 million mobile Internet users through its Miip d-commerce platform. Further, Paytm’s digital wallet will also power the Buy button on the Miip platform.

The third part of the partnership is a Paytm digital store which will be powered by InMobi. The Miip platform has thousands of apps and games, an alternative to Google’s Play Store, which will now be accessible via the Paytm app.

The move will allow Paytm to grow its appeal among sellers who’ll have access to a wide consumer base, while InMobi will gain a popular platform to push digital goods and will gain a solid payments platform.

InMobi’s Naveen Tewari recently joined Paytm’s advisory board.

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