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Patanjali sales growth slow down

FMCG company Patanjali is facing a consumer offtake slowdown after growing its turnover nearly five times to Rs 10,000 crore in FY17 from Rs 2,000 crore from FY14. But the FY18 revenue was flat.

“We have closed the year around the same level as the previous fiscal year’s revenue,” Acharya Balkrishna, managing director of Patanjali, said in an interview.

“The key factors leading to the decline in Patanjali are brand fatigue setting in due to lack of renovation, inability to crack general trade distribution, dilution of the ayurvedic credentials on excessive extension, strong competitive response from large companies with their own ayurvedic offerings, and a sharp drop in advertising spends,” the Credit Suisse report said.

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