Your Smartphone Price?
+ Apple is winning India.
Hey there
So let me ask you: What’s the price of your smartphone? 20K? 40K? Well, a lot has changed in India over the last few years and while the average price of smartphones bought in India used to be ~Rs. 5K range, there is a new trend picking up.
The sub-Rs 5,000 market seems to have exhausted itself over the first wave of feature phone users moving to smartphones. Reportedly, there are 450 million feature phones in the country still, but most users do not want an upgrade just yet.
IDC data shows that the average price of smartphones being bought in India had gradually been on the rise. It grew from $159 (Rs 11,350 approx) in 2018 to $160 (Rs 11,421 approx) in 2019 and is touching $170 (Rs 12,135 approx) currently (via).
Today is valentine’s day and we have announced our love for products! Well, we have brought back the ProductGeeks Meetups. If you are in Bangalore, do join us for the next one.
Topic: Design thinking for non-designer product managers
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In India, Apple now has 76% market share in Rs 35K+ phone category
According to a report by IDC, in Q4 2019, Apple garnered an impressive 75.6% market share in the premium (Rs 35,000 and above) segment. Apple is also the number one player — beating Samsung in the process — in the premium smartphone market.
This growth is largely due to Apple’s aggressive pricing strategy, followed by deals and bundle offers.
Qn: The real market share question arises in 30K+ market (where Oneplus is quite strong)..but then..
Piyush Goyal: Doesn’t smell right when an ecommerce co makes a loss of Rs. 6K crore on Rs 5K turnover
“Promises of a certain number of people benefitting from e-commerce are very attractive, but it cannot be at the cost of a ’10X’ number of people suffering the consequences of practices which are not allowed and certainly a trillion dollar company, competing with small retailers whose total capital may be a lakh of two lakhs of rupees is a very, very unfair competition,” [Commerce and Industry Minister Piyush Goyal]
Andy Rubin's Essential Products is shutting down; So is Newton Mail
Andy Rubin, the man behind Android is shutting down Essential Products.
While the smartphone did not sell well, it was one of the first devices to feature a minimal notch for the front-facing camera.
Essential acquired Newton Mail last year, which will also be shutting down.
Inside Mark Zuckerberg’s Lost Notebook
In the early days of Facebook, Zuck kept his plans for world domination in handwritten journals. He destroyed them. But a few revealing pages survived.
In a journal with unlined 8-by-10 paper, he sketched his mission and product design and explored how a tiny company might become a vital utility for the world. In detail, he described features called Open Registration and Feed, two products that would supercharge his company. [wired]