NDTV has launched HOP Live, a mobile-only LIVE channel that broadcasts long-form content in the vertical format.

NDTV HOP Live is focused on creating a young and energetic voice of the millennial generation, showcasing content that is edgy, entertaining, interactive, and in HINGLISH.

However, the most unique aspect of the channel is its aspect ratio – 9:16! Yes, we have ditched the horizontal view in favour of a more personal and focused vertical video.

NDTV HOP Live also features Augmented Reality Wishlist, you can buy exclusive and featured products from top e-commerce affiliates while watching the live stream.