Myntra ties up with Tech Connect Retail for FDI compliance

In light of the new FDI regulations, e-retailer Myntra has started working with Tech Connect Retail – a new seller, owned by Airtel CEO Sanjay Kapoor.

Myntra had been working with Vector E-commerce Pvt. Ltd, but with new rules of direct online retail, the change was likely and will impact its future business structure.