After NextBigWhat’s coverage, Myntra sent Makhichoose a takedown notice. The company states that the move was done for publicity, so the element of unjust economic gain is in fact established. Myntra’s desktop web is now off the web and apparently you’re not the only one missing it.
The team at Makkhichoose has ported Myntra’s app content on a website – Myntrality.com – making it possible to view products listed on Myntra via a web browser once again.
Just to make it clear, you can’t buy products off Myntrality.com, just view those listed on the Myntra app. For ease of purchase, the site lists the item code for you to easily find it in the app.
While you’re still going to need the app to buy things off Myntra, some of the biggest complaints people had with the move have been addressed – Comparing items side by side on different tabs from different e-commerce sites being one of them.
Makkhichoose clearly mentions that the items listed on Myntrality.com are those from Myntra, but there still could be a few legal issues with the whole deal. Don’t be surprised if Myntrality.com get banned a few minutes after Flipkart gets wind of its existence.
Banned or not, the move by Makkhichoose should show Flipkart that there are a load of customers out there that still prefer shopping via websites. Still, don’t expect the e-commerce company to reverse its decision anytime soon.
Update: Myntra sent Makhichoose a takedown notice soon after news broke of Myntrality.com. The company states that the move was done for publicity, so the element of unjust economic gain is in fact established.
Makhichoose has taken note of the takedown notice and has shut down Myntrality, so yeah, your dreams of shopping on Myntra on a desktop were only short lived.