The central government has so far spent Rs. 4,343.26 crore only for advertisements and publicity through different media, an RTI reply revealed.

Here is the distribution of spend so far:

2014-2015

The government spent Rs. 953.54 crore on publicity – Rs. 424.85 crore in print publicity, Rs. 448.97 crore on electronic media and Rs. 79.72 crore on outdoor publicity.

2015-16

Rs. 510.69 crore on print media, Rs. 541.99 crore on electronic media and Rs. 118.43 crore on outdoor publicity, or a total of Rs. 1,171.11 crore.

2016-17

The government earmarked Rs. 1,263.15 crore for the 2016-17 period. During the period, expenditure on print saw a marginal dip with Rs. 463.38 crore allocated for the 2016-17 period.

The fund for electronic medium saw an increase over the previous year to Rs. 613.78 crore.

2017-18

There was a sharp drop in spending on electronic media over the previous year to Rs. 475.13 crore and a significant drop in outdoor publicity expenses to Rs. 147.10 crore. [via]


What inferences can you draw from the spend pattern? When is digital important for govt as opposed to print?