More than 164 million users will access the Internet on their mobile phone at least once in a month by March 2014, according to a new study. As of October 2012, there were 78.7 Mn mobile Internet users in India.
It is expected that number of users accessing Internet through mobile devices is going to cross 100 Million by March 2014, the study by the Internet and Mobile Association of India said.
The study counts Internet access using Dongle and access of built in Internet services on the mobile as usage.
Some Insights from the study
- Average price of mobile device among users who access Internet using mobile devices is Rs. 8,250. This indicates that a low proportion of low-cost and inexpensive feature phones are used to access Internet on mobile devices.
- Average monthly bill of a user who accesses Internet on mobile devices is Rs. 460. Of which, the user spends Rs. 198 towards Internet expenses. This is a very healthy trend as it shows willingness of the users to spend nearly 40% of the bill towards Internet access. The rest is spent on voice services.
- A large number of users access Internet on mobile device to send or receive emails, communicate as well as check social networking websites. Majority of the usage centers on these activities. Users have also shown willingness to access app stores as well as watch online videos.
- It is expected that by December 2012, there will be 87.1 Million mobile internet users who will access Internet on their devices every month.