Micromax : Nuts, Bolts And Desperation?

Watch the video – clearly, the company is taking shots at Apple and several others. And look at the invitation below for its newly launched phone – which I believe is a make or break for the company.

YUnicorn
YUnicorn

Micromax : A Case Of Desperation?

Clearly, Micromax is shouting from the rooftop – Hey! Listen to me! I am a YUnicorn ! I make my own software. And hardware (seriously?). And whatever.

The reality?
Micromax is sort of sandwiched between the biggies and the smaller/unknown Chinese companies.

The big guys are growing bigger (Samsung has taken a good margin over Micromax) while smaller Chinese brands now occupy the majority of market share (infact this to grow in the coming days).

Micromax is stuck in the middle and this aggression in its campaigns is probably a result of what it is going through.

Nuts, Bolts And Desperation?

Take a look at the comments from people in that video – it shows up the value of YU brand and Micromax’s service quality.

Time for Micromax to fix a lot of things, rather than saying that its name doesn’t have a fruit in it !

Aside, here is a quick recap of few important updates from Micomax in the last few months:

Written by Ashish Sinha

Profile photo of Ashish Sinha

Ashish Sinha is founder and CEO of NextBigWhat, the tech and startup community platform . He can be reached at: ashish (at) nextbigwhat.com.